In an ideal world it would be great to have play centres, caravan parks, family pubs etc, the reality is ..... most have gone so that is why you have to go to lesser turnover sites which are the staple of the business in today's market. I have canvassed many areas and all those 'top cherry sites' have already been taken, or the sites do not allow towers on site, the more profitable pubs have been bought out by large breweries who close the door to independent vending contracts .... so there lays the problem .... SITES and the availability of them. I have many customers who ask me to target care homes as they do excellent business and I have some whose areas for some reason they do very poorly. In every single category of business you will get the juicy ones, the average ones and the poor ones . The trick to being successful in this industry in today's market is to keep going, TRY all sites and re-site the poorer performing ones. You would not be able to build a sizeable business in today's market if you were to just opt for the cherry sites, it's impossible. The market is very mature. Going back 20-30 years ago, yes, that was when we were able to target just the cherry sites and the industry was fresh with all opportunities to be taken and as the years have rolled on those sites are fewer so in order to expand/survive the only way is to target alternative sites and once those have all gone, go to the next area that previously you would have ignored.cliffxtc wrote:Couple of tips:
Care homes/tyre fitters/hair salons and tanning studios need to be the bottom end of your market for sweet tub sales and as such you need to be on a constant lookout for relocation to better sites. They're ok, but your aim should be family locations such as pubs serving food, play centres, caravan park bars etc.
These are thin on the ground and v difficult to get into. Big tip: once you get any of these steady earning sites you must build a relationship with them so that they won't think twice about refusing the competition.
Xmas and New Year are really busy in these sites.
Vending has always fascinated me and seeing how the larger companies have developed and changed over the years is interesting. Let's look at the BIG BOYS in vending, those that operate the electronic snack and drinks machines. There was a time when those companies would only target businesses with over 250 staff, they captured the sites then had to go to smaller sites with over 100 staff and so on and now they target the SME's (small medium enterprises) with a more compact vending machine to suit the location. Our industry in towers is no different and has had to evolve to category B and C sites in order to survive.
Hope the above helps.
Kind regards,
Barbara
